Terms of Service

These Terms of Service are the agreement between you and Flair Systems Ltd, trading as Flair Social, for the Flair app and related websites. By creating an account or using Flair you accept them. If you do not accept them, do not use Flair.

1. Who we are

Flair is operated by Flair Systems Ltd, a private limited company registered in England and Wales (company number 17548028), with its registered office at Suite RA01, 195-197 Wood Street, London E17 3NU, United Kingdom, trading as Flair Social. Contact: support@useflair.app. Legal notices: legal@useflair.app.

Flair Systems Ltd took over Flair on 28 October 2026 from its founder, who ran it as a sole trader before then. If you used Flair before that date, your agreement now continues with Flair Systems Ltd on these terms.

2. The service

Flair is a short-video social app. Notes are capped at 10 seconds. There are no public like counts or follower-count broadcasts. You choose a privacy tier for each note. Direct messages require a mutual follow.

The service is free. There are no in-app purchases, subscriptions, or paid features at launch. If we add paid features later, we will update these terms first and use Apple’s in-app purchase system where Apple requires it.

We may change, suspend, or discontinue parts of the service. We will try not to do that without good reason.

3. Eligibility

You must be at least 13 years old. You must not have been banned from Flair. You should use only one account. We may remove extra accounts if we reasonably believe the same person is running more than one. You are responsible for activity on your account. Keep your sign-in details to yourself.

You confirm the information you give us is accurate. If we reasonably believe you are under 13, we will remove the account.

4. Your content

You keep ownership of everything you post.

You grant Flair Systems Ltd, trading as Flair Social, a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, communicate, and display your content only so we can operate Flair and show it to the audience you chose (including transcoding, thumbnails, and delivery). This licence ends when you delete the content or your account, except for copies already delivered to other users and copies we must keep to comply with the law or to enforce these terms (for example a hash of content we removed).

You confirm you have the right to post what you post, including music, faces, and footage of other people, and that it does not infringe anyone else’s rights.

5. Other people’s notes

Friends-tier, Close friends, and Just me notes were shared in confidence. Screenshotting, screen recording, downloading, or re-sharing them outside the audience the author chose is a breach of these terms and may also break the law.

Public notes may be reposted and shared as a link. Do not scrape the service or copy other people’s content in bulk.

6. Acceptable use

You must follow the Community Guidelines. In particular, do not:

• post illegal content, or any content that sexualises anyone under 18;
• post pornography or graphic sexual content (prohibited for every user, not only for children);
• post instructional content about suicide, self-injury, or disordered eating;
• harass, threaten, bully, or incite violence;
• promote hate on the basis of protected characteristics;
• impersonate another person or misrepresent who you are;
• post content you do not have the rights to, including other people’s videos and music;
• record or share someone who has not agreed to be filmed where they would reasonably expect privacy;
• sell or promote illegal or restricted items;
• spam, scam, or operate fake engagement;
• scrape, overload, reverse engineer, or try to gain unauthorised access to Flair;
• redistribute other users’ non-public notes.

Breaking these rules can lead to content removal and to your account being restricted, suspended, or banned.

7. Moderation, reporting, and safety

You can report content and accounts, and you can block other users, from inside the app. A report does not automatically hide a note. We review reports and may restrict, remove, or escalate content, or restrict, suspend, or ban an account.

We scan new uploads before a Public note is placed on the public media host. That check is a technical filter, not a guarantee that every harmful or illegal note will be found. We are not obliged to watch every note in real time. We may remove content that we reasonably believe breaks these terms, the Community Guidelines, Apple’s rules, or the law.

If we become aware of child sexual exploitation or abuse material, we take it down and report it to the UK National Crime Agency (or an equivalent authority) as required by UK law.

How reports, enforcement, and appeals work is explained in Reporting and Appeals.

8. Copyright

If you believe content on Flair infringes your copyright, follow the Copyright Policy and email copyright@useflair.app. We may remove the content and, for repeated infringement, ban the account.

9. Account actions and closing your account

You can delete your account at any time from Edit profile → Delete account. That is permanent.

We may restrict (you cannot post; your profile may stay visible), suspend (you cannot post; you are hidden from others), or ban your account if you break these terms, if the law requires it, or if we stop operating Flair. We may keep a record of a ban so you cannot immediately open a replacement account.

10. Liability

Flair is provided as a consumer digital service. Nothing in these terms takes away rights you have under the Consumer Rights Act 2015 or other laws that cannot be excluded.

To the extent the law allows, we are not liable for indirect or consequential loss, lost profits, or lost data arising from your use of Flair, except for death or personal injury caused by negligence, fraud, or anything else that cannot be limited.

If you are a consumer, we will provide the service with reasonable care and skill. We do not promise uninterrupted availability or that every note will remain available forever.

11. Changes

We may update these terms. If a change is material we will tell you in the app before it takes effect where we can. Continuing to use Flair after that date means you accept the new terms. If you do not accept them, delete your account.

12. Governing law

These terms are governed by the laws of England and Wales. The courts of England and Wales have jurisdiction. If you are a consumer living elsewhere in the UK or in the EEA, you also keep any mandatory protections of the country where you live.

Questions: support@useflair.app
Legal notices: legal@useflair.app